Portfolio

Working closely with the Coulters team supporting with several of their key marketing elements. A partnership including many elements of digital marketing, strategy setting and training. "Coulters have been very impressed with the marketing services that Abby has provided. We brought her on board in June of this year to take care of our digital marketing, such as PPC and META, which she has done a fantastic job of so far. She presents us with in depth reports on a monthly basis, as well as expert advice which allows us to tailor our marketing strategies to best suit the business. Abby was also fundamental in the setting up of our new seasonal newsletter and assisted us in creating the first edition, which was very well received by our database. She is extremely easy to contact and is always on hand if we have any tasks or questions for her. We regularly discuss our SEO strategy in our weekly meetings, and we are working on a strategy to optimize this in the future. She really is the perfect freelancer, and her experience enables her to assist with a vast range of marketing requirements. We would HIGHLY recommend her services!" - Raina, Coulters Property.

Working with CCSA (Carbon Capture & Storage Association) to implement a new email marketing strategy, leveraging automation tools to engage their member and stakeholders. Using MailChimps automation tools I was able to refine a previously admin heavy process into one that worked much smoother for the client. "Abby did a fantastic job of helping us set up a new email marketing process using Mailchimp – so we could improve our member and stakeholder communications. She was focused on our needs from the beginning and work collaboratively with us to design the process, and then she set it all up, finishing with a great training session for staff and a reference guide we can use. She was both strategic in her advice and hands on in her approach – the perfect marketing freelancer! She was great at managing us ‘upwards’ to ensure we knew what we needed to do and by when. She had clear communications used a document to capture all the feedback between us. I’d really recommend her marketing services." - Abby, CCSA

Conducting in-depth analysis on previous social media and SEO performance to create a focused strategy for building Hallinans brand and website traffic. With on-going social media management and SEO work. ​"Working with Abby has been a breath of fresh air. She is innovative, organised, motivated and makes sure we keep focused on achieving our goals – which she helped us to identify early on. We have enjoyed working with Abby so much that we have expanded the scope of the work Abby is doing with us and are already delighted with the results. " - Namita, Hallinans.

A multi-media campaign run across TV, social and content, highlighting moving stories of three key target customers for ESPC. Using their personal real life stories I worked to bring together a suite of TV adverts, social media videos and content. Focusing on personal stories helped give the campaign a softer feel during Covid19 times, whilst also highlighting the benefits of using ESPC and ESPC Agents.

Social media management, meta advertising and graphic design for Beast Race. An obstacle course race in the North of Scotland. Driving ticket sales and encouraging audience engagement.